What is Video Marketing?
Video marketing is a form of marketing that uses audio-visual elements such as video and animation to deliver information about products and services.
Video marketing is a great way to boost sales and engagement, but only when you harness the power of video to do this. Most marketers understand the power of video, but not all of them can make it work for their product or service.
B2B companies are increasingly adopting video marketing strategies to show off their products and engage with customers more personally. This article will look at the best method for B2B companies, as well as the best way to use video marketing to boost sales and engage with customers.
Does video marketing have an impact on B2B sales?
The short answer is YES.
Sixty-five percent of B2B marketers say that video marketing effectively generates more traffic to their website, and fifty-seven percent have said that it helps build more vital brand awareness. Additionally, sixty-three percent agree that video marketing helps generate higher conversion rates.
How can Video Marketing help B2B companies?
Video marketing is an excellent way for a company to explain exactly what it does in a compelling, memorable, and informative way. This explains why more businesses are beginning to use it. Video marketing is an excellent way of connecting with your customers and building brand authority and trust in the process.
What is Video Marketing exactly? Video marketing is essentially sharing content via video, which could be anything from explaining a product or service to a more light-hearted depiction of life within the company itself. It can help you tell your story, increase brand awareness, and ultimately sell more products or services.
What is the Best Video Marketing Strategy for B2B companies?
Video marketing strategies for B2B companies come in many different forms.
Some videos explain the idea behind a company or service. There are videos meant to show off products. There are even testimonial videos where other people promote the product by speaking about their personal experience with it.
But of all the different video marketing strategies out there, voice-over is how a company can get viewers of their production to really see what they are trying to do.
What is Voice-Over?
Voice-over means that a person or persons will speak over the video, explaining it in an easy way for viewers to follow and understand.
The voice-over is what explains everything going on visually in a video, so it must be clear, concise and compelling. It will essentially allow audience members to see how the product works by hearing about it.
For B2B companies, this is incredibly important. They are trying to sell an idea or service. The voice-over is what will help viewers see the company’s ideas come to life.
The Importance of Voice-Over in Videos
The degree of attractiveness of the real and fake vocals to the audience is different
Voice-over in video marketing is very effective because it doesn’t use spoken language or dialogue of any kind.
It’s just the narrator speaking over an animation, a presentation, or another video.
Using voice-over in video marketing is very effective because it allows viewers to pay attention to what’s happening on screen. They don’t have to worry about reading subtitles, text, or even dialogue of any kind.
It lets them watch the video at their own pace, and they can look at something else while listening to the voice-over.
In a sense, it’s like watching a movie with narration.
The audience doesn’t have to worry about understanding what people are saying or focus on reading subtitles to get the whole story. They just sit back and let everything be narrated for them.
There are many great examples of videos that use voice-over to tell a story or market an idea very effectively.
One of the most famous videos that have ever been released is Apple’s “1984” commercial. It was a simple video advertisement for their new Macintosh computer, but it used a voice-over to tell a story and sell the product.
How Can B2B Companies Utilize a Voice-over Strategy Successfully?
Using a voice-over strategy for video marketing is something that B2B companies can benefit from.
It’s always best to explain an idea or product using your own words, which is where a voice-over comes in and provides you with the perfect opportunity to do so.
It would be best if you kept in mind, though, that it does require some editing and production, but it’s more than worth the time and effort.
Your video marketing strategy should always be working towards building your brand awareness and trust through high-quality, engaging content. Using a voice-over in videos is one of the most effective ways to do this because it emphasizes what you’re trying to show and not on dialogue and spoken words.
Some of the most important tips include:
- Keep it short – Make sure you have your branding in there somewhere – Don’t just narrate, have an actual script for the voice-over to read
- You don’t want the video to become tedious to watch, and voice-overs should be used sparingly.
- Make sure your branding is somewhere so that viewers know who created it and don’t just narrate whatever is happening on the screen.
- You want to have a well-written script for the voice-over to read that accurately describes what’s going on in the video.
3 Ways Voice-Over Can Take Your Marketing to The Next Level
It allows you to convey important messages without bogging viewers down with dialogue or unnecessary bits of information.
This makes it the perfect way to explain your product and ideas to viewers.
The best videos that use voice-over feature a narrator who speaks clearly and can really sell the story or idea you’re trying to get across. They need to be professional and engaging so they don’t come off as unprofessional or boring for the viewers watching.
If you’re trying to sell productivity, for example, then the voice-over needs to be able to convey that message very well. It can’t just drone on and on about how productive your product is; it should sound like someone who’s passionate about increasing efficiency in their workplace.
It doesn’t have to be long either; just a short tag to the end of the video saying what your company does is enough for viewers to know.
Voice-over creates a connection between the viewer and your company by helping them understand your message more clearly.
It doesn’t cover up any of the details of what’s on the screen; instead, it enhances them and adds to your story. It focuses everyone’s attention on the video itself without all that dialogue or narration getting in the way as subtitles would.
Video marketing is changing faster than ever before, especially with voice-over videos becoming more widely used. They allow the viewer to focus more carefully on your video, and it makes them want to watch it again even if they didn’t know what it was about.
Voice-over videos are also very engaging because there’s something special about hearing human voices describe a product or idea vs. just reading subtitles that you have no emotional connection to.
It’s the perfect way to tell a story, and it makes your videos that much more engaging.
Voice-over can significantly increase your brand recognition and involvement on social media.
When it comes to social media, many people prefer to watch a video rather than reading a blog or having someone talk about it.
This is where voice-over really comes in handy because it makes your videos more compelling and exciting for viewers.
Facebook, Twitter, Instagram, Tiktok, and other social media sites are always moving towards video content because videos keep people on their platforms longer.
With voice-over in your marketing videos, you have the opportunity to connect with viewers more efficiently, and this is something that they’re constantly looking for when it comes to social media.
It puts the focus on the message you’re trying to convey, and it enhances your brand identity.
How to Choose a Good Voice Actor for Your Video
When you’re ready to move forward with your video marketing strategy, it’s time to find a good voice-over actor.
A lot of the true strength behind using voice-overs in videos comes from how believable and engaging their performance is.
Companies must choose someone who can represent their brand well, has strong acting skills, and, most importantly, sounds like the perfect voice for your company.
When you’re looking into hiring a voice actor for your video, be sure to check their previous projects and reviews online.
There’s no point in investing time and money into making a high-quality video if the voice you choose doesn’t work well with the rest of the video.
If you want to create the most potent and believable voice-over in your video marketing strategy, be sure to hire someone with excellent acting skills, great voice quality, and who is very experienced when it comes to this type of video production.
Examples of Successful Companies Using This Strategy
There are many different examples of voice-over in marketing videos, but a few successful companies include Hyundai, Airbnb, and Dunkin Donuts.
All three of these popular brands use voice-overs to make their videos more compelling for viewers.
Hyundai uses the most engaging form of video marketing by showing real-life test drives with celebrities driving their cars instead of any formal commercial.
With voice-over in their videos, they’re able to draw in viewers with the mystery of what these celebrities are saying, and it makes us want to watch more.
Airbnb uses video marketing by giving us guided tours of some of their most popular listings worldwide.
The videos include many different scenes and long shots, and they wouldn’t be as interesting without a voice-over.
Dunkin Donuts uses a more traditional approach to marketing by having a quick commercial with their mascot in it, but they also use a 15-second ad that tells viewers about the new Frozen Dunkin iced coffee drink.
The video mainly focuses on ingredients from the drink and how it’s different from regular iced coffee, but the final scene includes a minute-long voice-over with testimonials.
It combines storytelling with their marketing message to create an engaging video that further increases their brand awareness.
Therefore, your video marketing strategy should always be working towards building your brand awareness and trust through high-quality, engaging content. Using a voice-over in videos is one of the most effective ways to do this because it emphasizes what you’re trying to show and not on dialogue and spoken words.
Tips on Creating an Engaging Script and Storyline
Creating an engaging script and storyline for your video marketing strategy is key to making sure the voice-over will be compelling.
Voice-overs are great at emphasizing what you want viewers to take away from it, but only if they convey ideas in the right way.
You don’t want viewers tuning out or getting confused because something could have been easily fixed with a little more thought into what you want to communicate.
The most important tips include:
- Make sure you have all the information you need before you start
- Create a flow that makes sense and is easy to follow
- Avoid using too many words or too little of them
- Use simple language so people will understand it easily
- Be careful about what you choose to have the voice-over emphasize in the video
- As with any element of your video, you want to choose something that will enhance the overall effect and support your message, not detract from it.
- Making Sure Your Message is Clear, Concise, and Memorable
Some Final Thoughts on Why You Should Use Voice-Over as the Main Part of Your B2B Video Marketing Campaign Today!
In today’s fast-paced world of short attention spans, videos that have a voice-over are some of the most engaging, informative, trustworthy videos you can produce.
By using a voice-over, most importantly, real human voice-over, your brand will convey important messages about who they are and what they offer in a simple way for viewers to understand without any confusion.
There are many examples of companies using video marketing to create engaging, high-quality content that is also simple for viewers to understand and follow.
It’s crucial that you consider how voice-overs can be used effectively in your videos today so your business can take advantage of this strategy as soon as possible!
